Jordan (China) Co. Custom Air Jordans Ltd. jointly co-hosted by the China Fashion Designers Association 2008 "Jordan Cup" Third China Sports Equipment Design Contest in Beijing Hotel on November 11, 2008 started. The contest aims to promote the national mobilization of the national sport in the field of sports design, practical and consistent with the spirit of the Olympic Games, "tailored specifically for Chinese consumers," fully reflects the spirit of the brand and human connotation, to create a good brand image.
"Jordan Cup" China Sports Equipment Design Competition since held so far, has won the recognition and response of the community, not only by the State Ministry of Science and Technology, the strong support of the Beijing Municipal People's Government, the China Textile Industry Association, the finals are also invited to domestic and foreign famous designers, renowned fashion institutes professors and experts, the authority of the professional media representatives to serve as judges. The operation of the high-end professional accreditation makes the contest has a Custom Air Jordans good reputation in the industry, has also increased the number of players entered the competition, we are delighted to see that the players of major institutions range from the initial professional students in reading extended to the industry of professional designers, like sports equipment amateur designers participating also to improve the overall level of the contest entries were to play a positive role.
Coincided with the year of the Olympic Games in 2008, organized by the success of the Beijing Olympic Games also brought unprecedented enthusiasm for the sport for the people, this enthusiasm is more inspired the contestants of design inspiration. Thousands of entries from 25 provinces and cities across the country, more than 100 units of emphasis on sports not only people, but also pay more attention to the movement behind the fashion aesthetic and cultural connotations. In order to fit the theme of "tailored specifically for Chinese consumers," the brand, the contest requires participants to give full consideration to the body size of the Chinese people, foot and exercise habits to every aspect of creation from the design, development, and the combination of body mechanics and engineering principles, while closely linked to the international sports equipment trends, tradition the the essence elements and cultural heritage of the Chinese design style to help sports enthusiasts to the pursuit of excellence in sports performance. Filter out the thousands of entries in the competition after a rigorous evaluation of the Custom Air Jordans Organizing Committee, 21 clothing finalists to participate in the finals last finalists and 18 copies of footwear. See from the finalists, the Olympic theme, "Chinese elements" and "sports fashion" has become a the design hot topic this year.
Important as the China International Fashion Week 09 spring and summer series released, "Jordan Cup" Third China Sports Equipment Design Competition will be in the arena of the Fashion Week, on behalf of the Chinese sportswear sector to the public to hand over a Chinese New The designer of a satisfactory answer.Meanwhile, Jordan (China) Co., Ltd. is hoped that through the design of the Jordan Cup China Sports Equipment Design Competition, Jordan (China) R & D center to explore the international level Chinese design talent to enhance the entire sports equipment in China level. Future of Jordan, but also the spirit from the society, with the concept of the community, and pursuing a "tailored specifically for Chinese consumers," the purpose, and constantly strive for excellence, and jointly committed to the revitalization of the Chinese sports industry and growth, to build The century-old brand with a very competitive so as to maintain enduring vitality and flying in the era of innovation and sustainable development.
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