Heijian audio focus on terminal

Silver Sound Electronics Technology Co., Ltd. of Dongguan City, is the development of a set of car supplies, operations, packaging promotion and sales of integrated enterprise. Founded in 1992, after years of operation, has successfully created operational Heijian, through King, Yuma, Grammy, ETON, UG, McNair Express Expider seven degrees collar Imperial nine brands. The silver sound product system configuration program provider, product sales program providers, and efficient service providers, marketing concept for the provider. Brand across the country automotive supplies market, 4S shop, large car beauty chain stores, before loading plant.

At present, the terminal market, Dongguan silver sound is how the operation? How to build the terminal channels? Dedicated car car audio response in the market, how to? Dongguan Silver Sound Electronics Technology Co., sound, director Wang Rong-minute tells us to find the answers.
Reporter: car audio car special from 2010 began to speculation, until now, this concept or not tepid, may I ask that you view the prospect of car private car audio?

Wang: First, to maintain the optimistic and cautious approach, silver sound company started in 2003 dedicated automotive product development and production in the car until 2005, before the formation of many ideas and designs, which was very advanced, and now we to pay for almost a year and more time to develop vehicles listed, but also continue to research and development and excellence.

Reporter: In your car private car audio channels are my options?

Wang: 2010, this concept was re-fried up until now sellers, the lack of proper understanding of consumer car dedicated car audio. Terminal market for this product is the lack of identity, confusion, and knowing that can not go for. Audio manufacturers and does not give the proper positioning of car-specific products, the terminal stores and consumer products rather ambiguous, and even rejection, showing a wait and see situation.

Faced with this situation, we want to change the strategy, select the 4S shop, agents and other channels at the same time, the silver sound is focused on the end of the market breakthrough, this is lies. Beginning last year we have been inclined to the development of the end of the market.